What is it?
AdWords remarketing is the final piece to the paid advertising puzzle from Google. Your website may have done the hard work to get a visitor who is interested in what you sell, but they didn’t convert in the first instance.
Google remarketing is then able to track previous visitors, who will see these ads while they are browsing the web or even watching videos on YouTube. This keeps your brand top of mind and is a powerful tool to close a deal that didn’t quite convert in the first instance.
Why use Remarketing?
Google ad retargeting is one of the most powerful online marketing tools because it allows you to stay in touch with your target audience, even after they decide not to, or forget to purchase. By displaying your remarketing banner ads to visitors as they browse parts of the web, you are gaining brand exposure and becoming more ingrained to your target audience, raising awareness, and increasing the likelihood of purchase.
Remarketing ads have much higher click-through rates than typical display ads and convert at a higher level, delivering a tremendous return on investment for those already using the Google paid search network.
The benefits to Google Remarketing are staggering. We’ll work with you to discuss your goals for your remarketing campaign, outlining exactly what you would like to see. Once we have researched and received a full brief of your aims, it’s time to create the campaign.
We will take the weight off your shoulders and continually monitor the Google Remarketing campaign. We’ll change it where necessary to keep pushing for the best results and revenue for your business.
Like to find out how Flow can help with your remarketing campaign? Leave us a message below or give us a call.