Gingerlily looked to Flow to create a luxury site, supporting their ambitions for business growth.

Gingerlily London

Web Design, Web Development & SEO

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The Challenge

Gingerlily, an indulgent silk bedding retailer, values aesthetics, comfort and health. However, an old-fashioned site design failed to communicate these core values. They felt this serious branding issue compromised sales.

They experienced difficulty when updating the site and felt their slow load speeds sent potential customers elsewhere. Poor performance in the search results left a large sales channel untapped.

Gingerlily had big plans for international expansion, and believed the site’s inability to support different languages and currencies stifled these opportunities. They came to Flow with the idea to raise their online profile.

Our Solution

We worked closely with Gingerlily to develop a rich understanding of their brand, audience and goals. This knowledge fed into a contemporary new site design. We made sure it represented the elegance of their products, delivering an upmarket customer experience.

Approximately half of traffic to the Gingerlily site was from mobile devices, so we created a responsive site. We ensure that it looked good and performed well on screens of all sizes. As mobile and tablet shopping grows, this will prove increasingly beneficial to the brand.

Our developers configured the Flow Commerce site to meet Gingerlily’s unique needs. We provided multi-currency and multi-language support to assist plans for global growth. Seamless Sage integration also ensured orders were processed more efficiently.

To boost the brand’s search rankings, driving more organic traffic to the site, our digital marketing team implemented an SEO strategy. They also initiated a successful link building campaign.

“The Flow team worked very hard to meet our requirements and give us clever solutions to any problems that we encountered. We are very happy with the end result that they delivered. Both the design and functionality of our website are outstanding and it has been a pleasure working with the Flow team.”

Tamsin Grosvenor, Sales Manager at Gingerlily

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